My blog post today is a long, complicated topic. My thoughts are somewhat disorganized, but I did my best to consolidate them into 1 coherent blog. I will probably elaborate in future blogs, but hopefully this gives you some food for thought until next time.
Is there really anything new under the sun in recruiting? There’s a famous quote that goes something like this. “What has been will be again, what has been done will be done again; there is nothing new under the sun.” In the blog post to follow, I hypothesize that there is really nothing new under the sun in terms of recruiting. Yeah, there are some cool new technologies, and software systems that can help recruiters be more productive and effective, but what is really comes down to is PEOPLE. Who are you working with, how how good of a recruiter are they?
There are many recruiting agencies out there. Lots of competition with your individual head hunters(Johnny Chang LLC), small staffing agencies, and your large publicly traded entities (Volt, Adecco, Manpower) all vying for the same business. In good times, agencies can be selective about the work they take on, but in the words of a mentor of mine, in bad times “we’re gonna kiss some frogs”. So with so much competition for customers, what should you be looking for when you are considering using a vendor? In this article, I’m going to reflect on what I consider the key elements when looking at a potential recruiting agency.
So you’re thinking of hiring an agency to help you out with your highly critical positions? There are many agencies to choose from. If you ask anyone related to HR, they will easily be able to recommend a brother in law who’s a headhunter/recruiter or a good friend who’s a recruiter at XYQ staffing firm. They will be more than willing to entertain a sales meeting with you. The question really becomes, “How do I separate the good recruiters from the great recruiters”? There might be some way to tell the difference, but what it really comes down to is people. It’s not about technology, it’s not about some secret database of candidates that the agency has. It’s not about the screening process that that agency uses. It’s all about people, the relationships you have with those recruiters, and the trust you place in them. When you hire a third party recruiter, you want to know that you have the best person possible working for you.
What is the track record of the recruiter who will be working on your position? Even before considering using a vendor, I would set up a 30 minute session where you (Hiring Manager/HR/Recruiter) would actually interview the recruiter who will be doing the work for you. If you’re dealing with an “Account Manager” who the recruiter will work through (which is very common in most agencies), insist that he/she bring along the recruiter who will be doing the actual work for you. In many agencies, an account manager will gather the position requirements, and submit qualified candidates while the recruiter has almost no contact with the client. I believe this significantly limits the recruiter’s understanding of the position and ultimately it puts the client at a disadvantage. Find out who’s doing your recruiting work. Once you are able to get face to face with the recruiter, ask him/her the following questions.
* What do you know about our company?
* Tell me about yourself and how you got into recruiting
* Tell me about a time you placed an <insert position title>. How did you find the candidate?
* How many <insert position title>’s have you placed in your career?—->If none, or very few, ask “what makes you think you will be successful”?
* What are you going to do differently from other recruiters?
* How will you be keeping yourself accountable?
* What deliverables can I expect?
The list goes on and on, but my point is INTERVIEW THE RECRUITER.
Do NOT be infatuated by the marketing. Don’t read the agency case studies. Don’t read about how they’re the best place to work in Austin in 20XX. Don’t read about the great methodology or process they use to find your candidate or screen through resumes. Don’t read about how they structure their teams. Dont’ read about the management team track record. Don’t read about what association they have with other reputable brands/associations in the recruiting industry. Don’t read about the wonderful offerings that promise to do what no other recruiting company does. Do NOT fall in love with any guarantees they may give you. Do not be impressed with any client recommendations or case studies they may provide for you. Do not be persuaded by their use of technology and the fact that it makes them more efficient/effective. And most of all, do not fall for their lame, bland unfounded claims that they are the best and that they can do what no other recruiting agency does out there. What it comes down to is PEOPLE!!!!!!!!!!!!!!!!!!!!!!!!!! A great recruiter working at a 3rd tier agency will fill your position more quickly and with a better candidate than a crappy recruiter at a 1st tier agency. Find out who you are working with and you will learn a lot about the agency that you are thinking about hiring.
The recruiting industry has remain unchanged in the last century. Yes, that is quite a statement. Yeah, technology has come along and accelerated the process, but recruiting is still about connecting a candidate with an employer. Fundamentally, nothing about that process has changed. Whether it’s a head hunter cold-calling a targeted list, or it’s an agency posting a job on craigslist, it’s still all about how a person can most effectively find, screen, introduce, and close a candidate for a given job. None of the tactics that the recruiter uses are a secret. I am reminded about all those “get XXXXXX quick” schemes. Get thin quick, Get BIG quick, Get RICH quick. Simply put, there are no secrets to any of those things. Usually it is a very simple process followed by a disciplined individual that can get results. Now this is not to say that just anyone can step into a recruiting role and be successful, but anyone who’s been in a reputable agency recruiting role for 2+ years is likely equipped with the same tools that any other agency recruiter is equipped with. The question is how successful has he/she been in the past and what can he/she do for you?
I’ve worked with many many companies in my career, from small startup clients to F500 clients. None of them have ever expressed the desire to hire me to help them screen through resumes, or help them close candidates, or help them on-board candidates, or manage the high volume of candidate flow. Typically, when a company has reached out to me, it has ALWAYS been about identifying qualified/interested/available candidates. Let me repeat. Typical client needs have ALWAYS been about identifying interested/qualified/available candidates. That means, typically the average company is paying 20% of salary for an agency to IDENTIFY a candidate. Not screen resumes, or on-boarding, etc…. So if you are hiring that agency to help you recruit, 100% of your energy should be devoted to finding the agency that has the INDIVIDUAL RECRUITER most capable of finding candidates for you.
At my previous company, Novotus I truly believe we had some of the best recruiters in the world working there, which was our true differentiator. We just hired and employed some of the most awesome, talented recruiters out there. Now every recruiting agency out there claims to have the best recruiters out there. And if you want some recommendations for certain positions, I can certainly give recommendations. But what it will ultimately come down to is sitting down with any given recruiter, asking some tough questions and getting down to business. Whether that recruiter is paid on a contingency basis (back end fee) or on a retained basis (some/all up front, some at completion), their behavior should be no different. If they are a contingency recruiter, ask them how many other searches they are working on and again, make sure to clarify deliverables/expectations. A talented retained recruiter will deliver the same/better results than a contingency recruiter. Between 2 recruiters with the same skill-set, it essentially comes down to price, where a retained recruiting engagement will always win out as the cheaper deal. Retained recruiting engagements require trust. So be prepared to go through a trial run to see how things go. I’ll write more about how retained recruiting engagements work in a later post though.
The title of my post is that there is nothing new under the sun. It’s true. The recruiting world hasn’t changed one bit in the last century. Pricing models certainly change, which in-term change behavior to some extent. Technologies change, but are for the most part acknowledged and available to all recruiters. But underlying processes really have not changed in over a century. 99% of the recruiting outcome is dependent on hiring the right PERSON (not company/recruiting agency) to do the job. Again, do not fall for the marketing. Look past the fluff, and interview the recruiter. Find out who will be doing your recruiting work. I’m not discounting any individual firms methodologies, technologies, processes, etc. I’m just saying in the grand scheme, most companies are doing the same things. It’s about people, track record, and genuine relationship. If you’ve ever had a great relationship with a recruiting agency, you’ll notice that it’s not necessarily about the recruiting results, but the relationship you have with that recruiter and the trust you place with him/her. It’s sad, but a mediocre recruiter can have a great relationships with the client and be in perfect standing, whereas on the other hand, a top notch recruiter can have a crappy relationship with the client and be in the dog-house. Part of what you pay for as a client is to be wined/dined, and made to feel good. Don’t fall for that trap. Look at results, recruiter track record. Look past the facade of what is presented, and prepare yourself to make logical, rational decisions based on facts, not marketing hype.
The point of my post today was all about people. Look past all the hype and find out what the people are about. You can have the best NASCAR race car on the track, but if you’ve got a scrub driver behind the wheel, you’re not going anywhere. Make sure you’ve got the right people working for you and you’ll save yourself a lot of grief and potentially a lot of money too.
Again, a long post, mostly rambling on my part, but hope this helps you or at the very least makes you think.